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“UCF is a great place to start because it’s a large school as well as a lot of people are already interested in figuring out how to help,” future club vice president Emily McGone said.
As of next spring, UCF will have an active TOMS Shoes club on campus.
Founded by Blake Mycoskie in 2006, TOMS Shoes is a company that sells shoes to consumers plus organizes shoe drops in places like Argentina, Africa plus India, according to TOMSshoes.com. With the “One for One” model, each pair of shoes purchased from the company equals two pair given to a child in want.
The TOMS group at UCF had its first TOMS meeting Tuesday, Sept. 15, at Lazy Moon. Despite the technical difficulties that prevented the TOMS documentary from showing, McGone said there was a massive turnout.
The documentary screening at Lazy Moon is currently being rescheduled, he said.
With help from the United Nations Association’s greater Orlando chapter, UCF TOMS representatives will also be putting on a one-mile barefoot walk in conjunction with a Hanson plus Hellogoodbye concert Oct. 24, Cohen said.
“It’s great to see that the UCF community does support the cause,” future club president Stephanie Cohen said.
The walk will start in front of the Student Union, wrap around Memory Mall plus return to its beginning point where Hanson will perform an acoustic set, Cohen said.
“This way people can see what others go through every day,” Cohen said.
“Shoes are very common plus not something they think about not having,” future club secretary, senior Kelly Thibert, said.
Thibert said her concern for the cause is influenced by her studies. He said since he is pre-med, international health sticks out to her.
Two of TOMS main efforts is trying to eliminate podoconiosis, Cohen said.
Podoconiosis, also known as “elephantitis” of the foot, is a disease caused by walking barefoot in silica-rich soil, Cohen said. Over 1 million people are currently suffering from this disease with about 11 million more at risk. Podoconiosis is 100 percent preventable by wearing shoes, according to TOMSshoes.com.
According to Cohen, in an effort to promote the future club, the representatives are using fliers, Facebook, Twitter plus the radio. The representatives will be doing radio spots with local radio stations in upcoming months.
“The main objective of TOMS on campus is to raise awareness plus get the name out there,” Cohen said. “We have the ability to make an impact.”
“It is really crucial they raise awareness,” Thibert said. “[The kids] can’t go to school because they don’t have shoes.”
Thibert plans to have two screenings of TOMS documentaries each month at Lazy Moon plus Natura Coffee & Tea to spread the word.
“We’re going to want all the person power they can get,” Thibert said. “Once we’re established we’ll have weekly meetings, more events plus we’ll be outside the Union.”
Planning even further ahead, the representatives will be contacting other TOMS representatives in Florida high schools plus universities for support, Cohen said.
Her ultimate objective for the club is to have a school-funded shoe drop, where the club would bring shoes to children in want as a group.
“This is something people can get involved in without spending a lot of money,” Cohen said. “Our impact is awareness.”
According to Cohen, the best way to be involved with the future club is to help coordinate events. Two event taking place next semester is called “Style Your Sole.” For this event, club members plus friends buy white canvas TOMS shoes plus get together to decorate them to express their commitment to the cause, Cohen said. Local artists will be present at the event to help customize shoes.
“We’ll be building community around the shoes plus people,” Thibert said.
Another event, which will take place on April 16, is the TOMS Shoes official “One Day Without Shoes” event, Cohen said. On this day, TOMS Shoes followers spend the day barefoot.
Labels: Toms shoes
The first big speech at the Inc. 500 Conference, where I’m blogging today, was by Tony Hsieh, the chief executive of Zappos. For those (few) of you who have seldom heard of Zappos, it is the online store based in Las Vegas that sells mostly shoes, has hit a billion dollars in sales & was bought by Amazon for close to a billion dollars. A interesting story & a impressive track record.
Here’s what I took away from the speech: Zappos is committed to customer service & has built a corporate culture to support that commitment. It gives free shipping on both the sale & the return of shoes. It frequently upgrades the shipping to overnight. It has been growing at approximately 20 percent a year. From my experience, a 20 percent growth rate is aggressive but at the same time allows you to maintain control on quality & service. Mr. Hsieh is all about happiness & has done some research. They concludes that it is a nice idea for people to spend some time & energy to figure out what makes them happy, as well as what makes their employees & their customers happy. That makes sense.
The company’s commitment to easy & free returns is commendable. But how plenty of are there? What does it cost? The Zappos story is inspiring, thought-provoking & impressive. Giving great customer service is an important message, as is managing your corporate culture. I would have loved some more math.
Unfortunately, Mr. Hsieh did not take questions. I have a few. I run a business. I am liking to understand the whole picture. During a one-hour speech, Mr. Hsieh seldom used the word profit. Is there any? I don’t know. They said Zappos would frequently issue a surprise upgrade of shipping to overnight. But when? & why? & who decides? & how much does that cost?
Of work, Zappos is privately held (the Amazon deal has not been done), & Mr. Hsieh doesn’t owe me or anyone else any more detail than they would like to give. I can tell you a couple of things for sure: They is a wonderful marketer. His customers are happy. They sold his company for a billion dollars. Those are nice things.
Labels: shoes
